BNI was founded on word-of-mouth advertising, the most effective form of advertising out there
Business Network International
, or BNI, was founded by Dr. Ivan Misner of San Dimas, CA in 1985 with a simple mission: to help people increase their business through a structured, positive and supported word-of-mouth marketing and referral network. What makes BNI unique is the fact that only one person per professional classification is eligible to join a chapter, locking in your business and locking out the competition.
Today, BNI has well over 5,000 chapters in 42 countries. That equals out to approximately 118,000 members, who generated 7.1 million referrals in 2012 alone, worth an approximate $3.3 billion! BNI’s built on the principle of “givers gain” — you gain referrals by giving referrals. In addition, BNI members benefit from networking meetings, educational materials and trade shows.